4. Bibliografía

  • Aaker, D. A., Kumar, V., Day, G. S., & Leone, R. P. (2016). Marketing research. John Wiley & Sons.

  • Malhotra, N. K. (2019). Basic marketing research: Integration of social media. Pearson.

  • Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2013). Business research methods. Cengage Learning.

  • https://www.educ.ar/recursos/129521/encuesta-en-la-escuela

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